Picture something like this for a moment, you’re on your mobile device, checking out your Facebook news feed. A friend of yours posts a link to an interesting article and you click the link. The site opens up and it’s tiny. In fact, there is no way to read anything on your phone without having to pinch the screen to enlarge. Then it zooms in on a spot nowhere near the article and you’re lost on the page. You decide it’s not worth the effort and click back to your news feed.
Not only did it slightly annoy you but the author of the content lost the opportunity to share that content with you because their site wasn't responsive to the device the page was viewed on.
Websites that are created with responsive design techniques allow the site to automatically resize, shift content and optimize itself for whichever device the site is called to. Desktop, tablet, or phone, a site can be easily represented on all of them with responsive design.
Responsive design isn't done with Photoshop or flash or any of the old techniques. It’s done all in style sheets and code. This makes the site easily adaptable without adding a lot of overhead so the site loads quickly in the browser. It’s no longer necessary to design separate sites for mobile and desktop, one site can be optimized for all devices.
The Rex Studio specializes in responsive design. We have been able to master our techniques on our client sites and can make a responsive site available to you as well.
Take a look at our portfolio, specifically the site we did for SPX, then test your own website out on various devices. Does it look just as good on your iPhone as it does on a desktop? If not, send us a message today and let’s talk about what it will take to redesign your site.
The Rex Studio, the harmony of art and science. Creative. Innovative. Scientific.